كتاب القواعد خلف كل موقع

من الدليل

• Hero image loads firstإلزاميةweb.dev
• Reserve space for mediaإلزاميةweb.dev
• Core Web Vitals targetsweb.dev · Google Search Central
• Lazy-load only below the foldweb.dev

من الدليل

• Specific <title>إلزاميةGoogle Search Central
• One absolute, self-referencing canonicalإلزاميةGoogle Search Central
• LocalBusiness JSON-LD, most specific typeإلزاميةGoogle Search Central · schema.org
• No star markup about yourselfإلزاميةGoogle Search Central · Federal Trade Commission

من الدليل

• AI features need normal SEO, not tricksإلزاميةGoogle Search Central
• Let AI search crawlers inإلزاميةOpenAI (owner of the crawlers) · Google Search Central
• One consistent identity (name, address, phone)إلزاميةGoogle Business Profile Help · Microsoft Bing (owner of the system) · Google Search Central
• Real people, never invented onesإلزاميةGoogle Search Central · Nielsen Norman Group

من الدليل

• Text alternatives (1.1.1)إلزاميةW3C
• Landmarks and headings (1.3.1)إلزاميةW3C
• Language of page (3.1.1)إلزاميةW3C
• Identify input purpose (1.3.5)إلزاميةW3C · MDN

من الدليل

• One primary conversion, repeatedإلزاميةUnbounce · Google Ads Help
• What, where, next step: first screenإلزاميةNielsen Norman Group · Google Ads Help · Unbounce
• Phone visible and tappableإلزاميةNielsen Norman Group · Google Ads Help
• Short formsإلزاميةNielsen Norman Group · Baymard Institute

من الدليل

• Short, whole-word menu labelsإلزاميةNielsen Norman Group
• Readable line lengthweb.dev
• Fluid type with a floorweb.dev
• Few sizes, clear hierarchyNielsen Norman Group

من الدليل

• HTTPS with HSTSإلزاميةMDN · Google Search Central
• X-Content-Type-Options: nosniffإلزاميةMDN
• Clickjacking protectionإلزاميةMDN
• Third-party code: none, or pinnedإلزاميةMDN · web.dev

من الدليل

• Privacy notice whenever we collect dataإلزاميةCalifornia Attorney General · Office of the Privacy Commissioner of Canada · Commission d'accès à l'information du Québec
• EU/EEA: opt-in before non-essential tagsإلزاميةEuropean Data Protection Board · Google Tag Platform · Google Tag Manager Help
• UK: PECR as amended (DUAA) and ICO 2026 guidanceإلزاميةICO (UK)
• Brazil: LGPD cookie guidance (ANPD)إلزاميةANPD (Brazil)

من الدليل

• Paid-search (PPC) lead generationUnbounce · Google Ads Help · Google Ads Policy Help
• Local service quote requestNielsen Norman Group · Baymard Institute · Unbounce
• Booking / appointmentUnbounce · Nielsen Norman Group · web.dev
• Event / registration (in person)Google Search Central · Federal Trade Commission