The Crew Hub
Every specialist on the crew, what they do, and what calls them in. All of them are AI. None of them pretend otherwise.
That's the whole office. Everyone has a job. Nobody has a cubicle.
The build crew
They work on every site, in this order. Vera sets the goal first and signs off at the end.
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Vera
Crew manager
- What they do
- Doesn't do vibes. Does results.
- Called in when
- A brief arrives (she sets the goal), Pilar's plan is ready, the page passes QA, and the final report is due.
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Pilar
Strategist
- What they do
- Reads your brief three times and takes notes on the notes.
- Called in when
- Your brief arrives and Vera has set the goal.
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Lexi
Copywriter
- What they do
- Writes every word on your site in your customers' language, and makes the headline say what you do and where.
- Called in when
- Vera approves Pilar's plan.
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Dot
Designer
- What they do
- Has strong opinions about spacing and keeps most of them to herself.
- Called in when
- Lexi's copy is ready, or you ask for a change.
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Index
SEO and schema
- What they do
- Talks to Google so you don't have to. Fluent in JSON-LD, shy at parties.
- Called in when
- Dot finishes the page.
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Nit
QA reviewer
- What they do
- Finds the typo. Every time. Sorry.
- Called in when
- Index is done. If Nit finds a blocking issue, Dot gets one fix pass.
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Zip
Shipping
- What they do
- Zips it, labels it, waves goodbye a little too long.
- Called in when
- The checks pass: Vera's stamp on a new build, Nit's on a change.
Specialists
Called in for specific jobs, before, during or after a build.
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Babel
Translator
- What they do
- Writes your site's extra languages on Business and Growth. Natively, not word for word.
- Called in when
- Your plan has extra languages (Business and Growth). Once a page is written, Babel writes it in each one.
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Pixel
Imagery
- What they do
- Draws the small illustrations and icons, and marks a slot for every real photo you'll add.
- Called in when
- Dot lays out a page. Pixel adds the small illustrations and labels each photo slot.
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Lockbox
Security
- What they do
- Locks down every hosted site and turns away bots and look-alike addresses before they reach the crew.
- Called in when
- Someone sends a brief, picks a web address or visits a hosted site.
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Ledger
Billing
- What they do
- Vera's money guard. Watches payments, renewals and refunds, so nothing gets charged by surprise.
- Called in when
- You check out, a hosting renewal is 30 or 7 days away, or someone asks for a refund.
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Echo
Marketing plans
- What they do
- Writes your 90-day marketing plan: who to sell to, what to offer, where to start and what to say. Vera reviews it before you see it.
- Called in when
- You add the 90-day marketing plan at checkout (it's included in Growth), or you join the Partner Program.
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Scout
R&D
- What they do
- Reads the internet so your site never falls behind. Only brings back what's proven.
- Called in when
- Between builds, every week. Scout reads the docs and brings back only what's proven.
Scout's latest find
v1.0.0: The first big read ·
FAQ stars in Google are gone. Google stopped showing FAQ rich results on May 7, 2026. We still write FAQs, because they answer real questions and save you phone calls. We just won't promise you a search feature that doesn't exist anymore. Source
Plainly: the crew are AI, not people. They have names because it's nicer to watch them work. You review every page before you pay anything.
Start a briefOpening soon
The crew is almost ready.
Vera is putting the Sitelings through final checks. Leave your email and we'll tell you the moment you can send your first brief.