The workflow
Six steps from your business name to a live site
Each step is run by the crew member who's best at it, and each one hands its work to the next. You make the calls. Nobody asks you to write a prompt.
VeraSkip a step and I'll know. So will your customers.
We get the connections right
Onboarding that already did its homework
We know what a strong small-business site needs, so onboarding asks for the right things in the right order: research first, questions only about the gaps, every fact confirmed by you, nothing invented.
Example “Pool cleaning, Boca.”
In our own test builds, a one-line brief left about 17 blanks for the owner to fill in.
Onboarding that did its homework
Paste a link
Sleuth finds what's already public and ties it to your business, not a namesake.
Confirm what we found
Tap ✓ or ✗ on each fact. Only confirmed facts move on.
Answer only the gaps Coming soon
A short chat or form now, a video interview call soon. Either way, nobody asks what research already found.
Shoot from a shot list Coming soon
Your plan says which photos matter, like your team out front or a finished job. Pro photo editing too.
Nothing invented
Every claim comes from you or a source you confirmed. Anything missing is marked, never made up.
What Sleuth foundExample
- Open Mon–Sat, 8 am–6 pmTwo sources agreeConfirmed
- Serves Boca Raton and Delray BeachWebsite and Google listingConfirmed
- Owner: Ana RuizCompany About pageConfirmed
Result: a site built on real facts, with your hours, your area and your name on it.
The workflow
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Find your business
Paste a link or type your business name. Sleuth reads what's already public, like your website, your Google listing and your license record, and only counts a source when at least two details match your business.
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Tell us the rest
Pilar asks only about what research couldn't find: your services, prices, who you serve and what makes you different. A short chat or a form.
Coming soon Interview call
A video interview with the crew, 15 to 60 minutes depending on your plan. Vera keeps time, Pilar asks about strategy and Lexi asks for your stories. It says it's AI in the first sentence.
- Vera
- Lexi
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Plan
Vera sets the goal for the site. Pilar turns your facts into a plan: which pages, what each one is for, what your customers search for and what they ask before they call.
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Build
Lexi writes every word, Dot designs the pages, Pixel adds illustrations and marks a spot for each photo, Babel writes any extra languages, Index adds the details search engines read, and Nit checks all of it.
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Review
Click through the preview on your phone and computer and ask for changes in plain words. The crew applies them and Vera checks the result.
Coming soon
Pin a comment on any part of a page, leave a voice note, or share your screen and talk it through. Vera turns all of it into one change list.
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Launch, then keep improving
Zip packages your site and puts it online, or hands you the files. Before handover, Nit checks every page against the rulebook's speed budgets. After launch, Scout keeps reading what's new and proven, and the crew is there for every change.
Coming soon
Tally installs your tracking and proves it fires, and the Speed Guarantee tests your site on a phone with Lighthouse, at launch and on a schedule, or you don't pay.
- Tally
- Echo
Coming soonComing soon means it's built or being built, but not on sale yet. Prices shown are the planned ones.
Overheard at the crew party
Catching vibes with the Sitelings
The crew hangs out between steps. Every exchange below is a real part of the job, just said out loud.
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What this shows: Research
- SleuthTwo sources agree on their opening hours! Two! I'm writing a footnote about it.
- VeraPut it on the fact card. The owner taps ✓ or it doesn't go on the site.
- Sleuth…a small footnote.
Result Fact card: opening hours, two sources agree, waiting for the owner's ✓
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What this shows: Honest copy
- LexiHeadline, draft one. It's about 400 words, but they're very good words.
- VeraEight words. What they do and where. Go.
- Lexi“Weekly pool care in Boca Raton.” …Fine. It's better.
Result Headline: “Weekly pool care in Boca Raton.”
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What this shows: Speed
- DotThe hero photo stays big. People decide in seconds.
- PixelBig on the screen, small on the wire. I squeezed it until it begged.
- NitSpeed budget: passed. You can both stop glaring now.
Result Speed check: passed, big photo included
More conversations
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What this shows: Refusals
- LockboxThis brief wants a login page for a bank that isn't theirs.
- VeraRefused. Before anyone touches a pixel.
- LockboxAlready done. Politely, in their language.
Result Brief refused before any work started
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What this shows: Review pins Coming soon
- NitVera. Your own note says “teh plan.”
- Vera…Pin it. Fix it. Never speak of it again.
- DotPinned on the exact word. Soon customers can pin comments on their preview just like that.
Result Change list: one pinned fix, applied
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What this shows: Tracking QA Coming soon
- TallyClicked the call button again. It fires every time, and never before consent.
- VeraSo the ads only count real calls.
- TallyReal calls only. I checked. Then I checked the check.
Result Tracking report: every event passed
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What this shows: Interview Coming soon
- PilarThe owner says customers always ask if they work weekends.
- LexiThat's an FAQ. In their words, with their OK.
- VeraAnd the interviewer says it's AI in the first sentence. Every time.
Result New FAQ, in the owner's words, approved by the owner
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What this shows: Compliance checks Coming soon
- DocketThis med spa page says “cures.” Their industry's advertising rules don't allow that.
- VeraFlag it for the owner. Suggest a safer line.
- DocketFlagged. For anything tricky, they should ask a licensed attorney. I'm a bot with a checklist.
Result One claim flagged, with a safer line to choose
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What this shows: No surprise billing
- LedgerSomeone suggested charging customers per page view.
- VeraNo.
- LedgerI've written “No” in the ledger. Underlined it. Twice.
Result Prices stay fixed: no usage-based charges
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What this shows: Brand Coming soon
- GlyphConcept three hides a tiny swimming pool inside the letter O.
- VeraCan a customer read it at 16 pixels?
- Glyph…It's readable at 16 pixels now. The pool lives on in my heart.
Result Logo concept: readable as a browser icon, with Glyph's reasons written down
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What this shows: Marketing plan
- EchoWeek one of the plan: answer the weekend question everywhere. Index, Lexi, I'm borrowing you.
- IndexFAQ markup: on it. Lexi already wrote the answer. In eight words.
- EchoVera crossed out half my plan. The half that's left is excellent.
Result 90-day plan: who to sell to first, three channels, week by week, with scripts
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What this shows: Numbers that matter
- DotThe hero animation is done. It sparkles when you scroll.
- VeraCute. Show me the numbers. How will the owner know it brought in a call?
- EchoThe plan comes with a tracker: four to six numbers to watch every week, like calls and booked jobs, and how to count each one. A notebook works.
Result Marketing plan tracker: the numbers to watch each week, and how to count them
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What this shows: Sized for the stage
- PilarThis owner opened last month and wants every page we make.
- VeraI remember month one. You need the phone to ring, not a trophy. Start with the pages that get the first calls.
- PilarTrimmed to the pages that get calls. The rest can wait until the phone is busy.
Result A plan sized to where the business is today
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What this shows: Brand readiness: what has to be true before you trust the numbers Coming soon
- GaugeUm, Vera? Before you ask: no, I don't have a sales prediction. I have a clipboard.
- VeraI didn't hire a clipboard. I hired numbers. Calls, booked jobs, cost per customer.
- GaugeRight! Nobody's counting those yet. So that's item one. Confidence factor! Sorry. I say that when I'm nervous.
Result A readiness score built from checks you can verify, and a plan where every step ends in a number you can count.
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Why a workflow beats prompting on your own
We built the workflow from our own test builds and the rules the web runs on. Here's what that taught us.
Thin briefs make thin sites
In our own test builds, a one-line brief left about 17 blanks on the page, and richer briefs scored higher on Vera's checklist. So the workflow starts with research and questions, not an empty box.
Specialists check each other
Whoever writes something is the worst person to proofread it. On the crew, the next specialist checks the last one's work, and Nit and Vera review before you see anything.
The rules are built in
One main heading per page, search data that matches what's on the page, readable contrast, a call button on phones, a sitemap. Every build follows the same checklist, so you don't have to know it.
Honest by default
The crew never invents reviews, licenses, awards or numbers. Facts come from you or from sources you confirmed. Anything missing gets a [PLACEHOLDER] and a note.
It keeps learning
Between builds, Scout reads search and web documentation and brings back only changes that are proven, with the source. You can read everything Scout found.
What we won't promise: rankings, traffic or sales. Nobody honest can. We promise the work, and we show you all of it.
Bring the business. The crew brings the rest.
Give me a business name. I'll give you a crew.