Start a brief

The Napkin Session

Have something crazy or fun in mind?

Tell us, even if it doesn't make sense yet. The crew will shape it with you into a one-page brief, so the reply you get is next-level useful.

Start your napkin session

Idea Brief

  1. The idea
  2. Goals
  3. Who it's for
  4. What a first version could be
  5. Open questions
  6. Numbers to watch
  7. Suggested next step

Marketing is a moving target. We'll help you aim.

VeraCrazy ideas welcome. I'll ask one thing: how will we know it's working?

  1. Tell Pilar the idea

    A short chat, 12 messages at most. Pilar asks what it is, what it's for, who it's for and when you'd like to start.

  2. Get your Idea Brief

    Pilar, Echo and Gauge put it on one page: the idea in a sentence, goals, audience, a first version, open questions, the numbers to watch and a next step.

  3. Send it to the crew

    Edit it, add your project type and budget, and send it. The crew reviews every idea and replies within 24 hours. Bigger builds get a custom proposal.

EchoMoving targets are my favorite kind. You bring the target. I'll help with the aim.

GaugeI brought the clipboard. Every goal leaves here with a number you can count.

Your napkin session

Why “napkin”? The best ideas start on one. Yours leaves as a brief.

  1. PilarHi, I'm Pilar. What's the idea? Messy is fine. I read everything three times anyway.

Pilar, Echo and Gauge are AI crew members. A real person reads every brief.

Share only public business details: what you'd put on your website. Please don't send Social Security or ID numbers, card or bank numbers, passwords or API keys, medical records or patient or client information, or anyone else's private details. If we spot them, we remove them automatically.

Health, therapy or recovery practice? We are not a HIPAA-covered service and don't sign BAAs (business associate agreements), so never share patient information.

What not to share

One page that says what you mean

You read it, fix anything that's off, and send it. The crew gets the same page you do.

Straight talk

Straight talk: this isn't a quote, and it doesn't promise we'll build it. You get a sharper brief and a reply from the crew.

Start your napkin session

Idea Brief

  1. The idea
  2. Goals
  3. Who it's for
  4. What a first version could be
  5. Open questions
  6. Numbers to watch
  7. Suggested next step