Our toolbox
Built and measured with tools you've heard of
The crew is AI, but the tools are the same ones good agencies use. Here's each one, what it does for you, and the product that uses it.
Founder & Editor-in-Chief · VeraEvery name here does a job we can point to. If it's only for our own research, we say so.
Build
What writes, designs and serves your site.
Anthropic Claude In use today
The crew runs on Claude models from Anthropic: research, planning, writing, design and review.
Cloudflare In use today
Your preview, your files and your hosted site run on Cloudflare's network, with HTTPS on every hosted site.
schema.org In use today
Every page carries hidden business details for search engines (name, services, hours, phone), checked before delivery.
Measure
How we check the work, and how you count the results.
Google Analytics 4 In use today
With Tracking, Tally installs Google Analytics 4 in your own Google account and proves every event fires before and after consent.
Google Search Console In use today
Free on every site: paste your Google Search Console verification code and we add it to every page. Your go-live guide shows how to submit your sitemap. The account stays yours.
Google PageSpeed Insights / Lighthouse In use today
We test our own pages with Google's speed tool, Lighthouse. The free Website Check links your page straight to Google's full phone speed test.
WCAG 2.2 / axe In use today
Every page is checked against WCAG AA text contrast and fixed automatically, plus accessibility checks for labels, headings and focus. We test our own site with axe.
Rank
What helps search engines and maps understand your business. No one can promise rankings, and we don't.
Google Business Profile In use today
Sleuth reads your public Google Business Profile details so the name, hours and phone on your site match your listing.
Ahrefs Our own research
We use Ahrefs for our own keyword research and to plan this site. It isn't part of what you buy yet.
Convert
Counting the calls and forms your ads bring in, with visitors' consent.
Google Ads / Meta Pixel In use today
With Tracking, Tally connects your calls and forms to Google Ads and Meta, and checks that each one is counted.
Google Consent Mode v2 In use today
Paid tracking includes a consent banner in your site's languages. Nothing from Google or Meta loads before a visitor in the EU or UK says yes.
Pay
How you pay us.
Stripe In use today
Payments are processed by Stripe. We never see your card number.
Protect
What keeps your site, your account and our forms safe.
Cloudflare Turnstile In use today
Turnstile keeps bots out of our forms without picture puzzles.
Resend In use today
Sign-in links, preview notices and renewal reminders are sent through Resend.
What we don't claim
We aren't a partner of, certified by or endorsed by any company on this page. Semrush and similar suites aren't connected to our work today, so they aren't listed. When we add a tool to what you buy, it shows up here first.
Product names are trademarks of their owners; no endorsement implied.
Bring the business. The crew brings the rest.
Give me a business name. I'll give you a crew.