Updated · Facts checked
What people search before joining
Fitness searches often start with a type of training and a location, then narrow to price and schedule.
- Type: "yoga studio near me", "CrossFit [city]", "pilates reformer classes", "boxing gym", "personal trainer for beginners".
- Price and commitment: "gym membership no contract", "class pack prices", "free trial class".
- Schedule: "6am spin class", "weekend yoga".
Pages a fitness business needs
Vague pricing is the most common complaint about gym websites, so a clear price page is your biggest advantage.
- Home: what kind of training, who it's for, a photo of your real space, and the first-step offer.
- Classes or programs: what each class is like, level, duration and what to bring.
- Schedule: linked from your scheduling software, or a simple weekly table if it rarely changes.
- Pricing: memberships, class packs, personal training rates and how to cancel.
- Coaches: real names, certifications as held, and a line on their coaching style.
- First visit: parking, what to wear, how early to arrive.
Site plan for a studio or gym
Personal trainers need less; a multi-room gym needs a little more.
- Personal trainer (Starter): one page with approach, packages, a short bio, location or online sessions, and a booking link.
- Studio or gym (Business):
- /classes/
- /schedule/
- /pricing/
- /coaches/
- /first-visit/
- /contact/
The package that fits
Studios with a schedule, a price page and a coach page land comfortably in the $599 Business Site.
- Personal trainer or small group coach: $249 Starter Site.
- Boutique studio or independent gym: $599 Business Site.
- Several locations: $1,500 Growth Site.
See pricing for each package's inclusions.
Fitness details worth getting right
Joining a gym feels like a commitment, so lowering the perceived risk is the website's real work.
- Cancellation terms in one honest sentence.
- Beginner-friendliness: say which classes suit first-timers.
- Coach certifications exactly as held.
- Health claims: describe the training, not promised results. "Strength classes for all levels" is fine; "lose 10 pounds in a month" is a promise you can't make for anyone.
- Photos of real members and coaches, with permission.
Questions people ask
Short answers to the questions that come up most when owners in this trade talk to us about a website.
Can the site show my live class schedule?
We link to or show the schedule from your booking software where it allows a simple link. We also keep a short weekly overview on the page.
Should I publish membership prices?
Yes, if you can. People who see prices and still contact you are ready to join; hiding prices mostly adds friction.
Can trainers who work online use this?
Yes. A one-page Starter Site with your approach, packages and a booking link suits online coaching well.
Can you add before-and-after transformation photos?
Only real ones, shared with the client's permission, and without promising that anyone else will get the same result.
Keep reading
Related pages for the same kind of business, plus the guides and free tools that go with this one.