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Searches that lead to a cleaning booking
Cleaning searches tend to name the type of clean, and the type tells you how much detail the visitor needs.
- Home: "house cleaning near me", "deep cleaning service", "move out cleaning", "biweekly maid service prices".
- Commercial: "office cleaning company", "janitorial services [city]", "medical office cleaning", "post construction cleaning".
- Specialty: "carpet cleaning", "window cleaning", "Airbnb turnover cleaning".
Pages a cleaning company should have
The checklist page does more selling than any slogan, because it answers "what will you actually clean?"
- Home: home or office focus, area, a request button, and one line on how you vet and train your team.
- What's included: standard versus deep clean, room by room, with what's extra (inside the oven, inside the fridge, windows).
- Pricing: how you price (by home size, by hour, by visit frequency) and starting prices if you're comfortable sharing them.
- Move-in and move-out or vacation rental turnovers, if those are a large part of your work.
- Commercial cleaning as a separate page, since the buyer is a manager, not a homeowner.
- About and contact, with insurance and bonding as you hold them.
A simple site plan for cleaners
Many cleaning companies need only four or five pages; the content matters more than the count.
- / (home or office, area, request button)
- /whats-included/ (standard vs deep, room by room)
- /pricing/
- /move-out-cleaning/
- /commercial/
- /request-a-quote/ (size, frequency, preferred day)
Choosing the right package
A one-page site is often enough for a solo cleaner; a team with home and office divisions benefits from more room.
- Solo or two-person home cleaning: $249 Starter Site, everything on one page including the checklist.
- Team with residential and commercial work: $599 Business Site, up to 8 pages and 2 languages.
- Franchise-style operation across several cities: $1,500 Growth Site.
Compare inclusions on the pricing page.
Trust details clients look for
Cleaning clients worry about safety, consistency and breakage far more than about price, so answer those directly.
- Insurance and bonding, stated only if you hold them.
- How you vet staff, in your own words: background checks, training, whether the same cleaner comes each time.
- Supplies: whether you bring your own, and whether you offer fragrance-free or pet-safe products.
- Your satisfaction policy, for example a free re-clean within 24 hours, if you offer one.
- Key and alarm handling: how codes and keys are stored.
Questions people ask
Short answers to the questions that come up most when owners in this trade talk to us about a website.
Should I publish my prices?
Starting prices by home size or an hourly rate help people self-qualify. If every job is quoted, explain what changes the price and how fast you reply.
Can clients book recurring cleans online?
The site's request form collects size, frequency and preferred days. If you use booking software, we link to it instead.
Do I need separate pages for home and office cleaning?
If you do both, yes: the buyers, the schedules and the questions differ, and one mixed page serves neither well.
Can you add reviews from my Google profile?
We can link to your real Google reviews and help you ask for more. We never write or display reviews you didn't receive.
Keep reading
Related pages for the same kind of business, plus the guides and free tools that go with this one.