Websites for real estate agents and teams

What buyers and sellers search for an agent

Agent searches are often about a neighborhood or a decision rather than about agents themselves.

• Sellers: "what is my home worth [neighborhood]", "best time to sell a house in [city]", "listing agent near me".
• Buyers: "living in [neighborhood]", "first time home buyer programs [state]", "buyer's agent [city]".
• Relocation: "moving to [city] guide", "[city] neighborhoods for families".

Pages that show what the portals can't

Neighborhood pages written from real experience are where an agent site stands apart; listings themselves usually live in your brokerage's search.

• Home: who you are, the areas you cover, your brokerage, and buttons for "What's my home worth?" and "Start a search".
• Sellers: your process, timeline, marketing plan and how commission is discussed.
• Buyers: how you work with buyers, the buyer agreement, the steps to closing.
• Neighborhoods: a few pages with things only a local knows: commute patterns, housing stock, parks, recent changes. Write about places and amenities, not about who should live there.
• About: license, brokerage and the designations you hold.
• Contact and a home-value request form.

Structure for an agent or a team

Start small and add neighborhood pages as you write them; each should be genuinely different.

• / (areas, brokerage, home-value button)
  • /sell/
  • /buy/
  • /neighborhoods/ (3 to 6 real neighborhood pages)
  • /about/ (license, brokerage)
  • /home-value/
  • /contact/

Which package fits an agent

Solo agents can start on one page and grow; teams need room for neighborhood and agent pages from day one.

• Individual agent: $249 Starter Site, with your brokerage's search linked.
• Agent with neighborhood guides, or a small team: $599 Business Site.
• Team or brokerage covering a region, in more than one language: $1,500 Growth Site.

Every package is on the pricing page.

Rules and details specific to real estate

Real estate advertising, including websites, is covered by fair housing law and by your brokerage's and license law's disclosure rules.

• Fair housing. HUD's guidance on advertising through digital platforms reminds advertisers that the Fair Housing Act bars ads that indicate a preference or limitation based on protected characteristics [1]. Describe homes and amenities, never the "right kind" of buyer.
• Brokerage disclosure. Most states require your brokerage's name on advertising; tell us the format and we place it on every page.
• Listings come from your brokerage or MLS feed under their rules; we link to that search rather than copying listings.
• Trademarked designations such as REALTOR® only if you're a member entitled to use them.
• Market statistics only with a named source and date.

Questions people ask

Short answers to the questions that come up most when owners in this trade talk to us about a website.

Can the site show live MLS listings?

Listings are governed by your MLS and brokerage, so we link to the search tool they provide. That keeps your site fast and within their rules.

Should I write neighborhood pages?

Yes, if you can add something real: what the streets are like, commute times, what's changed lately. Pages that only swap the neighborhood name don't help anyone.

What does a home-value form do?

It collects the address and contact details so you can prepare a real comparative market analysis. It doesn't show an automated estimate.

Is my brokerage name required on the site?

In most states, yes. Tell us the required wording and we add it to every page.

Keep reading

Related pages for the same kind of business, plus the guides and free tools that go with this one.

• Photographers
• Law firms
• Cleaning services
• What AI search means for local businesses
• How to show up on Google Maps
• Business name generator