Updated · Facts checked
The searches that lead to an electrician
The fastest-growing electrical searches are for planned upgrades. The most urgent ones are about safety. The site needs to speak to both without mixing them up.
- Safety and outages: "breaker keeps tripping", "outlet sparking", "burning smell from outlet", "half my house has no power", "emergency electrician near me".
- Upgrades: "EV charger installation cost", "level 2 charger electrician", "200 amp panel upgrade", "whole home generator install", "add outlets to garage".
- Remodel and new work: "recessed lighting installation", "kitchen remodel electrical", "electrical inspection for home sale".
Pages built around the work you actually want
Electricians often get more value from a few detailed upgrade pages than from a long list of every task they can do.
- Home: phone, area, license line, and a short "Is it an emergency?" box telling people when to call you and when to call the utility or 911.
- EV charger installation: charger levels in plain words, what decides whether the panel needs work, permits, typical timeline.
- Panel upgrades and rewiring: signs an old panel needs attention, what an upgrade involves, how long the power is off.
- Generators, if you install them: portable inlet versus standby, sizing, maintenance.
- Lighting and remodel wiring for the steady bread-and-butter work.
- Inspections for buyers, sellers and insurers, if you offer them.
- About and contact, with license and insurance as you hold them.
Example layout for an electrical contractor
A residential electrician with a couple of crews might organize the site like this; commercial work would add its own section.
- / (call button, "is it an emergency?" box, area, license)
- /ev-chargers/
- /panel-upgrades/
- /generators/
- /lighting-and-remodels/
- /inspections/
- /about/
- /contact/ (photo upload of the panel helps quoting)
Picking a package
An electrician with three or more upgrade services is usually best served by the $599 Business Site, which gives each service its own page.
- One person, general repairs: $249 Starter Site.
- Residential upgrades and remodel work: $599 Business Site, first year of hosting included.
- Residential and commercial divisions, or several service regions: $1,500 Growth Site.
Compare everything on the pricing page.
What electrical customers need to read before they call
Because electrical work is invisible once the walls are closed, customers lean heavily on signals of competence and honesty.
- Safety first, in writing. A short note on when to switch off a breaker, leave the house or call the utility shows you care. And it shows it before the sale.
- Permits. Say whether you pull permits for the work that needs them; it's one of the most common questions on EV and panel jobs.
- License and insurance exactly as you hold them, in the format your state or city requires. Many states require a license number in advertising; we place yours wherever you tell us.
- Photos of finished panels and tidy installs carry real weight with homeowners who can't judge the wiring themselves.
- Utility and rebate programs: link to the program's own page rather than quoting amounts that change.
Questions people ask
Short answers to the questions that come up most when owners in this trade talk to us about a website.
Should I separate EV chargers from general electrical work?
Yes. EV charger searches are specific, and the questions are different: charger level, panel capacity, permit and cost. A dedicated page answers them in one place.
Can customers send photos through the site?
The contact form can ask for a photo of the panel or the area, which helps you quote without a first visit. You decide whether to offer it.
Will the site mention rebates?
Only ones you confirm, linked to the program's own page, because amounts and eligibility change often.
Do I need to show my license number?
Many states and cities require it in advertising, and customers look for it. Tell us your number and the required format and we place it in the footer and on the about page.
Keep reading
Related pages for the same kind of business, plus the guides and free tools that go with this one.