Updated October 26, 2026 · Facts checked October 26, 2026

How homeowners look for a contractor

Remodeling searches are long-considered and comparison-heavy; very few people hire a contractor from the first result they see.

Project searches: "kitchen remodel [city]", "bathroom renovation cost", "home addition contractor", "basement finishing", "ADU builder".
Vetting searches: "licensed general contractor near me", "[company name] reviews", "how to check a contractor's license".
Budget searches: "cost to remodel a kitchen per square foot", "design build vs general contractor".

The pages that win remodeling work

For a contractor, the portfolio and the process page usually do more selling than the home page.

Home that states what you build, where, and for whom (homeowners, investors, commercial), with your license line.
Services by project type: kitchens, baths, additions, whole-home renovations, repairs. One page each only where you have enough real detail.
Portfolio with your own photos grouped by project type, each with a short note on scope and duration.
Our process: consultation, estimate, design, permits, build, walkthrough, warranty. Numbered, with rough timelines.
About: the owner, the crew or subcontractor model, license, insurance and bonding as you hold them.
Contact with a quote form that asks project type, budget range and timeline, so you can screen leads before driving out.

This works for a contractor doing a dozen to a few dozen residential projects a year.

The portfolio and process pages are why most contractors outgrow a single page and land on the $599 Business Site.

Handyman or small-repair contractor: the $249 Starter Site.
Remodeler with a portfolio: the $599 Business Site, up to 8 pages with the first year of hosting.
Design-build firm with several divisions or a large region: the $1,500 Growth Site, up to 20 pages.

See the full comparison on our pricing page.

Contractor licensing is set by states and sometimes cities, and some states are explicit about advertising, which includes your website.

License numbers in ads. California, for example, requires licensed contractors to include their license number in all advertising, and the state board counts website content as advertising [1]. Check your own state's rule; we place your number wherever it's required.
Insurance and bonding: state what you carry; homeowners and lenders ask.
Permits: say that you pull them, if you do. It's a common worry after bad experiences.
Payment schedule in general terms (deposit, progress payments, final), so nobody is surprised.
Warranty: what you cover and for how long, in a sentence or two.

Our contractor website checklist goes through every item in more detail.

Short answers to the questions that come up most when owners in this trade talk to us about a website.

Quality beats quantity: three to five strong projects with before, during and after photos tell a fuller story than fifty random shots.

A budget range question saves both sides time and helps you prioritize leads. Keep the ranges broad and make it optional if you prefer.

Yes. The crew writes from your brief and our questions, and you correct anything that isn't right during the change rounds.

Never. Real projects and real reviews only; if you don't have them yet, those sections stay hidden until you do.

Related pages for the same kind of business, plus the guides and free tools that go with this one.

Every outside fact on this page comes from the sources below, read on the date shown. Prices and plans change; check the source before you decide.