Updated · Facts checked
What your customers search before they call
Plumbing searches come in two kinds. Urgent ones happen on a phone in the middle of a problem. Planned ones happen at a desk while comparing quotes.
- Urgent: "emergency plumber near me", "burst pipe", "water heater leaking", "toilet overflowing what to do", "24 hour plumber [town]". These people call the first business that looks open and trustworthy.
- Planned: "tankless water heater installation cost", "repipe a house", "sewer line camera inspection", "bathroom rough-in plumbing". These people read, compare two or three sites and ask for a quote.
- Local proof: "plumber [town] reviews", "licensed plumber [county]". They want to know you actually work where they live and hold a license.
A good plumbing site serves both. The first group gets a call button that stays on screen. The second gets honest job pages that explain "what affects the price".
The pages a plumbing site needs
Five to eight pages cover almost every one-van or three-van plumbing business; more pages only help when each one has something real to say.
- Home with the phone number, hours, "emergency service: yes or no", the towns you cover and your license line, all above the fold on a phone.
- Emergency plumbing, if you take after-hours calls: what counts as an emergency, your call-out fee policy in plain words, and what to do while waiting (where the main shut-off valve usually is).
- Water heaters: repair versus replace, tank versus tankless, typical lead times for parts.
- Drains and sewer: clogs, camera inspections, root intrusion, what a hydro-jet is.
- Repiping and remodels for the planned, higher-value work.
- Service area: the towns or ZIP codes you cover, with a note on travel fees if any. One honest page beats twenty copies with a different town name pasted in.
- About and license: who answers the phone, how long you've been working, license and insurance as you hold them.
- Contact with a short form for non-urgent quotes and a reminder to call for emergencies.
An example structure you can copy
Here is the layout we would start from for a plumber covering one county. It's written as a site map you can hand to anyone who builds your site.
- / (home: call button, emergency yes/no, towns, license)
- /emergency-plumbing/
- /water-heaters/
- /drains-and-sewer/
- /repiping/
- /service-area/ (towns listed, map of coverage)
- /about/ (owner, license, insurance)
- /contact/ (form for quotes, phone for emergencies)
Our one-page roof repair sample shows the same idea in a single page: phone first, the job list, the area and the proof, with no detours.
Which package fits a plumber
For most plumbers the $599 Business Site is the right size. You get up to 8 pages, so each main job gets its own page. You also get a second language if your customers need it, and the first year of hosting.
- Just starting, or you get most work by referral: the $249 Starter Site, one strong page with everything on it. Host the files yourself with our free guide, or add our hosting at $49 a year once it opens (soon).
- Several services and a clear area: the $599 Business Site.
- Multiple crews, several counties, or residential plus commercial: the $1,500 Growth Site (up to 20 pages and 3 languages).
Every package starts with a free, watermarked preview, so you see the actual site before you pay. Full details are on the pricing page.
Things that matter more for plumbers than for most trades
A few details carry extra weight in plumbing because customers are often letting a stranger into their home in a hurry.
- Say whether you answer at night. If you don't, say so and give your morning start time; a clear "no" saves both of you a frustrating call.
- Explain the call-out fee before anyone asks. People accept fees they were told about.
- Show your license the way your state requires it. Licensing rules differ by state and city; we put your number where you tell us and never invent one.
- Use your own van and job photos. A real truck in a real driveway does more than any stock photo of a smiling model holding a wrench.
- Keep the Google Business Profile in step with the site: same name, same phone, same hours. Our free Google Business Profile checker shows what your listing is missing.
Questions people ask
Short answers to the questions that come up most when owners in this trade talk to us about a website.
Do I need a separate page for every town I cover?
Usually not. One service-area page that lists your towns, with real local details where you have them, beats many near-identical town pages. Google's spam policies treat those as doorway pages.
Should my prices be on the website?
Show what you can stand behind: your call-out fee, a starting price for common jobs, or what changes the price. A range with an honest explanation earns more trust than "call for a quote" alone.
Can the site take emergency bookings automatically?
For emergencies, a phone call is still the fastest and most reliable path, so the site puts the call button first. A quote form handles the planned work that can wait a day.
How long does it take to get the site?
The crew builds a free preview right after the brief, while you watch. You only pay when you want to download or publish it, and the package includes rounds of changes.
Keep reading
Related pages for the same kind of business, plus the guides and free tools that go with this one.