Websites for lawyers and law firms

How people search for a lawyer

Legal searches almost always combine a problem with a place, and many include the word "free" or "consultation".

• Problem plus place: "divorce lawyer [county]", "DUI attorney near me", "estate planning lawyer [city]", "car accident lawyer".
• Process questions: "how much does a will cost", "do I need a lawyer for small claims", "free consultation immigration lawyer".
• Vetting: "[attorney name] reviews", "is [lawyer] licensed".

Pages a law firm site needs

Practice-area pages do the heavy lifting, but only if each one explains the process for that kind of matter, not just the firm's adjectives.

• Home: the practice areas, the state or states where you're licensed, the office location and how to request a consultation.
• Practice areas: one page per area you actually practice, explaining the typical process, timeline and fee arrangement.
• Attorney bios: admissions, education and experience, stated precisely.
• Fees and consultations: whether the first consultation is free, flat fees, hourly, contingency.
• Contact and intake with a short, careful form.
• Disclaimers: "attorney advertising" where your state requires it, and a note that contacting the firm doesn't create an attorney-client relationship.

Example structure for a small firm

A two- or three-attorney firm with a few practice areas fits in eight pages.

• / (practice areas, jurisdictions, consultation)
  • /family-law/
  • /estate-planning/
  • /criminal-defense/
  • /attorneys/
  • /fees-and-consultations/
  • /contact/ (short intake form)
  • /disclaimer/

Choosing a package for a law practice

Law firms need separate practice-area pages and bios, which puts them at the $599 Business Site or above.

• Solo or small firm, up to five practice areas: $599 Business Site.
• Multi-office firm or many practice areas: $1,500 Growth Site, up to 20 pages and 3 languages.

Details are on the pricing page.

Advertising rules lawyers work under

Each state's rules of professional conduct govern lawyer advertising, and most follow the ABA Model Rules. So the site's wording has to be precise.

• Nothing false or misleading. ABA Model Rule 7.1 says a lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services, including one that omits a fact needed to keep it from misleading [1]. That rules out implied guarantees of outcomes.
• Past results only with the context and disclaimers your state requires, and only if you supply them.
• "Specialist" and "expert": many states limit these words to certified specialists. We avoid them unless you confirm you may use them.
• Intake forms should ask for the minimum (name, contact, type of matter) and warn people not to send confidential details before a conflict check.
• Your state bar's own rules decide. Please have the final site reviewed by the responsible attorney before it goes live.

Questions people ask

Short answers to the questions that come up most when owners in this trade talk to us about a website.

Will the site be compliant with my state bar's rules?

We write carefully, avoid promising outcomes and add the disclaimers you need. But the responsible attorney must review the site, because the rules differ by state.

Can I list case results?

Only real results you provide, with the context and disclaimer your state requires. We never invent results or testimonials.

Should the intake form ask about the case?

Keep it to the type of matter and contact details, with a note not to send confidential information until you've confirmed there's no conflict.

Can the site be in Spanish?

Yes. The Business Site includes two languages, which is useful for firms serving Spanish-speaking clients.

Keep reading

Related pages for the same kind of business, plus the guides and free tools that go with this one.

• Real estate agents
• Dentists
• Nonprofits
• What AI search means for local businesses
• Do I need a website if I have a Google profile?
• Sitelings vs an agency