Updated · Facts checked
What people search when the roof is the problem
Roofing searches are heavily local and often follow the weather, so storms produce a burst of urgent searches in a single area.
- Damage and leaks: "roof leak repair near me", "storm damage roof inspection", "shingles blown off", "emergency tarp service".
- Replacement planning: "roof replacement cost", "metal roof vs shingles", "how long does a roof last", "roofers [city] reviews".
- Insurance questions: "does insurance cover roof replacement", "roof inspection for insurance claim".
Pages a roofing company needs
The trick in roofing is answering the insurance and materials questions honestly without turning the site into a brochure.
- Home: phone, area, a "free inspection" or "estimate" button if you offer one, your license and insurance line.
- Roof repair and leaks, with what you do on the first visit (tarping, temporary fixes).
- Roof replacement: materials you install, how long a job takes, what happens to the old roof, cleanup.
- Storm damage and insurance: how inspections work and what you do and don't do in a claim. Never imply you can get a claim approved.
- Gutters, skylights or siding, only if you do them.
- Project photos: before-and-after shots of your own jobs, labeled by roof type rather than by customer name.
- About and contact.
One page or eight? Two layouts
Small roofing outfits often do best with a single strong page; larger ones need room for materials and storm work.
- One page (Landing or Starter): call button / services / area / how an inspection works / photos / license / contact
- Multi-page (Business):
- /roof-repair/
- /roof-replacement/
- /storm-damage/
- /gutters/
- /projects/
- /about/
- /contact/
See the one-page approach live in our Ridgeline Roof Repair sample, a fictional business built to show the Landing package.
Which package fits a roofer
Roofing is the trade where the one-page $99 Landing Page makes the most sense, because a storm ad or a door-hanger only needs one destination.
- Running ads or door-hangers after storms: the $99 Landing Page, one focused page with one action.
- An established local roofer: the $599 Business Site, with separate repair, replacement and storm pages and the first year of hosting included.
- Roofing plus siding, gutters and windows across several counties: the $1,500 Growth Site.
All prices and inclusions are on the pricing page.
Trust signals that matter in roofing
Storms also bring out-of-town crews and door-to-door sellers, so homeowners are wary. Your site should make it easy to see that you're local and accountable.
- A real local address or area, and how long you've worked there, if you tell us.
- License and insurance exactly as held, plus any manufacturer certification you really have. We never add a badge you didn't give us.
- Warranty in plain words: your workmanship warranty and the manufacturer's, kept separate.
- What happens on inspection day: who comes, how long it takes, whether you go on the roof, what the homeowner receives.
- Photos of your own crews with safety gear, not stock images.
Questions people ask
Short answers to the questions that come up most when owners in this trade talk to us about a website.
Can the site help with insurance claims?
It can explain how your inspections work and what documentation you provide. It should never promise that a claim will be approved, which is up to the insurer.
Is a one-page site enough for a roofer?
For storm campaigns and new companies, often yes: one page with one action converts cleanly. Established roofers usually want separate pages for repair, replacement and storm work.
Should I show prices for a new roof?
A per-square starting price or the factors that change the price (pitch, layers, materials, access) helps homeowners budget and filters out calls that wouldn't fit.
Can I add project photos later?
Yes. Send photos during your change rounds, or ask us to host the site and update it as jobs finish.
Keep reading
Related pages for the same kind of business, plus the guides and free tools that go with this one.