Updated · Facts checked
Searches that bring painting jobs
Painting searches are seasonal for exteriors and steady for interiors, and many people search the job rather than the trade.
- Job searches: "interior painters near me", "exterior house painting cost", "cabinet painting", "deck staining", "drywall repair and paint".
- Price research: "cost to paint a 2,000 sq ft house", "how much to paint kitchen cabinets".
- Commercial: "office painting after hours", "HOA painting contractor".
What to put on a painting company's site
Since visitors judge you by how your work looks, the gallery and the prep explanation carry the most weight.
- Home: interior or exterior focus, your area, a photo of your own finished work and an estimate button.
- Interior painting: furniture moving, floor protection, number of coats, drying times, how you leave the room.
- Exterior painting: washing, scraping, caulking, priming, weather windows.
- Cabinets, decks or specialty finishes, only if you do them often.
- Gallery of before-and-after photos, grouped by job type.
- About, estimate and contact.
A layout for a painting business
Five to seven pages fit most residential painting companies comfortably.
- / (photo, area, estimate button)
- /interior/
- /exterior/
- /cabinets/
- /gallery/
- /about/ (crew, insurance, lead-safe certification if held)
- /estimate/
Which package to choose
A painter who wants a gallery plus separate interior and exterior pages fits the $599 Business Site best.
- Owner-operator, interior only: $249 Starter Site with a short gallery on the page.
- Residential crews doing interiors, exteriors and cabinets: $599 Business Site, first year of hosting included.
- Residential plus commercial, or several cities: $1,500 Growth Site.
Package details: pricing.
Painting details customers look for
Most complaints about painters are about mess, delays and surprises, so the site wins by addressing those up front.
- Older homes and lead paint. In the US, firms paid to disturb paint in homes or child-occupied facilities built before 1978 must be certified under the EPA's Renovation, Repair and Painting rule, and uncertified firms may not advertise that work [1]. If you're certified, say so; it's a real differentiator.
- Paint brands and sheens you normally use, and whether the customer can choose.
- Your prep process, step by step; it explains why quotes differ.
- Cleanup and daily routine: what time you start, what you leave set up overnight.
- Insurance as you hold it.
Questions people ask
Short answers to the questions that come up most when owners in this trade talk to us about a website.
Do I need photos before you can build my site?
No. We can launch with a few phone photos and add more during your change rounds. We never use stock photos of other people's work as if they were yours.
Should I list prices per room?
If you price that way, a starting price per room or per square foot helps. Otherwise list what affects the price: size, height, condition and prep.
Can the estimate form ask for photos?
Yes. A photo of the room or the outside of the house helps you give a ballpark before visiting.
Is the lead-safe rule just for painters?
No, it covers anyone paid to disturb paint in pre-1978 housing, including general contractors, plumbers and electricians, but painters deal with it most often.
Keep reading
Related pages for the same kind of business, plus the guides and free tools that go with this one.
Sources
Every outside fact on this page comes from the sources below, read on the date shown. Prices and plans change; check the source before you decide.
- U.S. EPA, "Renovation, Repair and Painting Program: Contractors" (read October 26, 2026). Anyone paid to disturb paint in pre-1978 housing or child-occupied facilities must be certified; uncertified firms may not advertise or perform that work.