Updated · Facts checked
What new patients search
Dental searches are split between routine care, urgent pain and specific treatments with a higher price tag.
- Routine: "dentist near me accepting new patients", "dentist that takes [insurer]", "family dentist [town]", "kids dentist".
- Urgent: "emergency dentist", "tooth pain same day appointment", "chipped tooth repair".
- Treatment research: "dental implants cost", "Invisalign vs braces", "teeth whitening price", "sedation dentistry".
The pages a practice needs
Insurance and new-patient information drive more calls than any treatment page, so put them where people can find them in one tap.
- Home: accepting new patients yes or no, insurance summary, phone, hours, address, and an appointment request button.
- Insurance and payment: plans you're in network with, how out-of-network claims work, financing options you actually offer.
- New patients: what to bring, how long the first visit takes, what happens.
- Services: preventive, restorative, cosmetic, emergency; separate pages only for treatments you do often.
- Meet the dentists: names, education and licenses as held, and a few human details.
- Emergency appointments: what counts as urgent and how to reach you.
A sample structure for a dental office
A one- or two-dentist practice fits in seven or eight pages.
- / (new patients yes/no, insurance, request appointment)
- /new-patients/
- /insurance-and-payment/
- /services/ (preventive, restorative, cosmetic)
- /implants/
- /emergency/
- /our-dentists/
- /contact/
Which package suits a dental practice
The insurance, new-patient and dentist pages are essential, which is why practices start at the $599 Business Site rather than a single page.
- Single-dentist practice: $599 Business Site, up to 8 pages, two languages, first year of hosting included.
- Group practice, specialists or several offices: $1,500 Growth Site, up to 20 pages and 3 languages.
See the full list of inclusions on our pricing page.
Privacy and trust details for dental sites
Dental practices handle protected health information, so the website has to be careful about what it asks for.
- Keep health details out of the contact form. Our forms ask for name, phone and preferred time, not medical history. Intake forms belong in your practice software or patient portal.
- Licenses and credentials as held, for each dentist and hygienist you choose to list.
- Comfort options such as sedation, explained factually, only if you offer them.
- Before-and-after photos only with written patient consent, and without promising the same result for everyone.
- Accessibility: parking, step-free entry and how to request accommodations.
Questions people ask
Short answers to the questions that come up most when owners in this trade talk to us about a website.
Can patients book appointments on the site?
If your practice software offers an online scheduling link, we connect it. Otherwise the site sends appointment requests with only contact details and preferred times.
Can the site collect new-patient forms?
We link to the secure forms in your practice software or patient portal rather than collecting health information through a website form.
Should I list the insurance plans I accept?
Yes. It's one of the most searched questions for dentists, and a clear list saves your front desk many calls.
Do you write the treatment pages?
Yes, from your services and a short questionnaire. A dentist on your team should review clinical wording before launch.
Keep reading
Related pages for the same kind of business, plus the guides and free tools that go with this one.